Director of Ecommerce, Dec. 2007 - Present
CCA Global Partners, Inc. - Manchester, New Hampshire
Responsible for developing and implementing a variety of online initiatives - including e-commerce, social media strategies, email, etc. - designed to assist CCA Global's membership base, comprised of cooperatives operating under several different nationally recognized brand names, including Carpet One and Flooring America. Work with several departments and divisions in order to scope, design and implement marketing strategies designed to drive leads to individual brick and mortar locations and to web sites. Negotiate with vendors and work with selected partners to ensure the best interest of CCA's members and customers are met in an efficient and cost-effective manner. Manage and disseminate membership data to third party vendors to ensure consistency and cohesiveness across multiple software and information platforms.

Online Marketing Manager, Nov. 2006 - Nov. 2007
EqualLogic, Inc. - Nashua, New Hampshire
Designed, developed and distributed email campaigns to generate new leads and nurture existing ones, and to educate and inform channel partners and current customers. Maintained a comprehensive lead/contact management database for list management, lead scoring, de-duplication and behavior tracking. Brought EqualLogic's email campaigns from 200 per year, to over 600 per year, by implementing agressive, targeted, templated designs for all EqualLogic audiences including prospective customers, channel partners, and existing customers. Left EqualLogic when the company was purchased by Dell, Inc.

Internet Marketing Manager, Jun. 2005 - July 2006
Keurig, Inc. – Wakefield, Massachusetts
Managed search engine optimization, pay-per-click, email and other lead generating programs within established budgets. Generate weekly analysis and reporting of all web marketing programs. Design and implement/execute emails and web site enhancements using Photoshop, XML, JavaScript, CSS and more. Provide general strategic direction for Keurig’s web site and internet marketing efforts in coordination with traditional marketing strategies. Interface with Keurig’s technology department to develop and implement new web site and marketing functionality. Left company when Keurig was purchased by Green Mountain Coffee Roasters.

E-Commerce Marketing Manager, Aug. 2004 – Jun. 2005
American Satellite & Entertainment, Inc. – Concord, New Hampshire
Negotiate the strategic placement of on-line marketing materials and initiatives within established budgets. Direct the creative required to fulfill the negotiated space. Implement on-line marketing strategies to increase market share, especially in the satellite television category. Continually monitor and optimize the performance of new and established web marketing efforts to achieve maximum return-on-investment. Report the status of projects and active online marketing efforts. Provide creative and strategic direction for American Satellite’s web site and on-line marketing efforts.

TRAFFIC MANAGER, Feb. 2004 – Aug. 2004
GRAPHICS SUPERVISOR, 2001 – 2004
SR. GRAPHIC DESIGNER, 2000 – 2001
NLG – Woburn, Massachusetts
As Traffic Manager, responsibilities focus on project management, scheduling and prioritization of all print, email, and promotional activity for leading travel brands. As Graphics Supervisor, duties included creative direction, production of private-label online promotions, email and supporting materials utilizing a team of designers. As Sr. Graphic Designer, functions consisted of designing, coding, and enhancing promotional pages, emails, banner advertisements, and new user interface enhancements.

WEB DEVELOPER/TECHNICAL SUPPORT ENGINEER, 1997-2000
PC-PLUS Technology Group, Inc. - Auburn, Massachusetts
Managed, maintained and built web sites for local clients. Worked directly with clients from initial contact, through development, to final construction and publishing of static and data-driven web sites using ASP, SQL, HTML, and Flash. Managed and supported an ISP with more than 500 dial-up, dedicated, and web hosting subscribers including maintenance and management of all related ISP hardware and software. Provided over-the-phone and on-site networking, hardware and software support for corporate and private clients.